Job Description

Lead Analyst, Tagging Management

Are you passionate about digital analytics, data accuracy, and scalable tagging solutions? Do you thrive in a fast-paced, cross-functional environment where your technical expertise and strategic thinking can drive impactful business outcomes? If so, we invite you to join our dynamic Campaign Operations & Solutions team as a Lead Analyst, Tagging Management. In this pivotal role, you'll lead the design, implementation, and optimization of tagging strategies across digital platforms to support marketing, customer experience, and operational excellence. You'll collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights.

What You'll Do

Strategic Process Leadership

• Lead the analysis and design of tagging strategies and workflows across marketing, analytics, media, and product teams.
• Define current and future state tagging processes enabled by Adobe technologies (Adobe Launch, WebSDK, Event Forwarding), with a focus on scalability and performance.
• Develop success metrics and tracking plans to ensure proper variable enablement and reporting accuracy.
• Document tagging problem statements, process flows, gap analyses, and solution recommendations.

Tagging & Implementation Expertise

• Design and implement data layers, including event-driven structures, to support efficient tag management.
• Translate experience flows from FIGMA into detailed technical specifications based on analytics requirements.
• Implement and validate tags in Adobe Launch across staging and production environments.
• Troubleshoot end-to-end tagging and data collection issues in collaboration with engineering and reporting teams.
• Deploy vendor tags using Adobe Event Forwarding and support CAPI implementations.
• Maintain tagging accuracy through deep understanding of application architecture, cookie behavior, and data layer implementations.
• Create and maintain journey-based tagging specification documents and Solution Design References.
• Optimize Adobe Launch configurations for performance and efficiency.
• Demonstrate working knowledge of AppMeasurement and WebSDK, including migration awareness.
• Configure reporting variables and apply Adobe Analytics Processing Rules and Marketing Channel logic for accurate data attribution.

Project Management & Communication

• Show attention to detail with strong project management skills, ensuring timely delivery of tagging projects.
• Regularly communicate project status, risks, and issues to stakeholders and senior management.
• Oversee Comcast India Engineering Center (CIEC) team workload: prioritize requests, assign tasks, and support the team to ensure timely and accurate tag implementation.

Cross-Functional Collaboration & Leadership

• Lead backlog management and prioritization for tagging-related projects.
• Manage cross-functional relationships and provide dotted-line mentorship to two individual contributors.
• Participate in stakeholder meetings, maintain documentation, and align project timelines.
• Diagnose and document issues using QA practices to ensure data integrity and operational excellence.
• Serve as subject matter expert on tag management and stay up-to-date with latest developments in tag management systems and digital analytics technologies.

Additional Duties

• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance. Must be able to work nights, weekends, and overtime as necessary.
• Perform other duties and responsibilities as assigned.

Technologies You'll Work With

• Adobe Launch (Tag Management)
• Adobe Analytics (Implementation & Reporting)
• WebSDK & AppMeasurement
• HTML, CSS, JavaScript
• Adobe Event Forwarding
• Cookies & Data Layer Architecture
• AEP (Adobe Experience Platform) knowledge is a plus

What You Bring / Requirements:

Must-Have Skills

• Strong domain knowledge in digital analytics and tagging.
• Hands-on development experience or technical understanding.
• Implementation and tagging expertise.
• Basic proficiency in HTML, CSS, and website architecture.

What Success Looks Like

• Seamless experience launched on the website with accurate tagging and data collection.
• Analytical measures that support business decisions and performance optimization.
• Efficient troubleshooting and rapid issue resolution to maintain data quality.

Leadership

• No direct reports, but you'll mentor two team members through dotted-line support.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Skills

• Adobe Analytics, Adobe Experience Platform Launch, Front End Architecture, General Data Protection Regulation (GDPR), Implementation Methodologies, Strategic Thinking, Website Implementation

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your realityto help support you physically, financially and emotionally through the big milestones and in your everyday life.

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

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