Job Description

Job Description

About Scheduling Institute

Scheduling Institute helps private practices (dentistry, orthodontics, and other specialties) grow through world-class training, coaching, and impactful events. We’re an award winning, results-driven, high-energy team that values positivity and collaboration, while delivering a measurable impact for our clients.

Location: Alpharetta, GA • Department: Marketing • Reports to: Director of Marketing • Type:

Full-time

Position Overview

We’re looking for a strategic, hands-on Social Media Manager who can turn ideas into engaging content and real business results. You’ll own our organic and paid social presence end-to-end—shaping strategy, creating compelling copy and visuals, managing community conversations, and driving qualified leads while strengthening relationships with current members. You’re a self-starter with outstanding writing chops, deep curiosity about our business and audience, and a track record of growing niche communities that convert.

What You’ll Do (Responsibilities)

• Set the strategy: Build and maintain a channel strategy and content calendar across Facebook, Instagram, YouTube/Shorts, and test channels as appropriate to reach prospects and serve current members.
• Create high-performing content: Write scroll-stopping copy (posts, hooks, captions, scripts) and produce or direct assets (short-form video, carousels, reels, image posts) aligned to goals, voice, and brand standards.
• Drive lead generation: Launch and iterate organic + paid social campaigns with clear offers, UTM tracking, and landing page alignment; partner with Marketing Ops on audience building, retargeting, and CRM/Marketo workflows.
• Community management: Monitor comments/DMs, escalate service issues, and nurture conversation with a helpful, on-brand tone; implement a crisis-response and escalation playbook.
• Measure and optimize: Report weekly and monthly on KPIs (reach, engagement rate, CTR, CPL from social, assisted pipeline, retention/activation signals); run A/B tests on hooks, formats, and CTAs to improve results.
• Social listening & insights: Track industry trends, competitor moves, and member questions; bring insights to marketing and product teams to inform campaigns, offers, and content.
• Executive & creator enablement: Support leadership social presence and manage compliant influencer/partner collaborations with proper disclosures.
• Compliance & brand safety: Enforce brand guidelines and platform policies; ensure HIPAA-safe content (no PHI) and FTC-compliant disclosures on endorsements/UGC.
• Cross-functional collaboration: Work closely with Content, Creative, Events, Sales, and Coaching teams to amplify launches, webinars, case studies, and success stories.

What You’ll Bring (Requirements)

• 3–5 years managing social for niche/B2B or professional services brands with measurable growth and lead-gen results.
• Exceptional writing and editing skills (short-form copy, hooks, video scripts, captions) with a portfolio of work that shows conversion-minded creativity.
• Demonstrated ability to plan multi-channel calendars, produce short-form video, and tailor content to platform norms and audience intent (especially Facebook/Instagram).
• Experience building lead funnels from social (audiences, offers, UTMs, basic attribution) and partnering with marketing automation (Marketo preferred) and CRM (Salesforce/HubSpot).
• Proficiency with social and creative tools (e.g., Meta Business Suite, YouTube Studio, later/Hootsuite/Sprout, Canva/Adobe, HeyOrca!/Hootsuite).
• Strong analytical skills: comfortable setting goals, pulling dashboards, and presenting insights to stakeholders.
• Influencer and channel partnership experience , including identifying, negotiating, and managing collaborations that drive growth.
• Compliance awareness: able to follow HIPAA-safe practices (no PHI) and FTC Endorsement disclosure rules in influencer/partner content.
• Organized, proactive, and curious —you ask great questions, learn fast, and ship high-quality work on deadline.

Bonus Points

• Experience in business coaching or the private practice space (dentistry, orthodontics, healthcare).
• Paid social experience (Facebook/Instagram lead gen, reels, story ads), webinar and event amplification, or community groups management.
• Motion/video editing skills (CapCut, Premiere, After Effects) and/or on-camera presenting .
• SEO/content repurposing chops (turning podcasts, webinars, and talks into social series).

What Success Looks Like (KPIs)

• Consistent growth in qualified social leads and assisted pipeline from priority platforms (esp. Facebook/Instagram).
• Healthy engagement rates and audience growth for target personas (owners, office managers, treatment coordinators).
• Reduced response times and improved member satisfaction in comments/DMs.
• Clear, repeatable playbooks for campaigns, reporting, and crisis escalation.

30/60/90-Day Plan (Expectations)

• 30 days: Audit channels, define goals, finalize voice & brand playbook; publish first calendar; stand up reporting.
• 60 days: Launch lead-gen campaigns with retargeting; implement social listening and community workflows; present first optimization wins.
• 90 days: Scale what works; roll out executive social program; deliver quarterly strategy with roadmap and forecast.

Benefits & Compensation

• Competitive salary + performance bonus
• Medical, dental, vision, 401(k)

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